Facebook launches digital training plan in Buenos Aires, Argentina

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Facebook launched on Friday “Soy Digital”, a digital literacy program to train 1,000 young people and adults from vulnerable communities in the province of Buenos Aires.

The two-month program will help young people and adults in the use of social platforms and the development of creative content to create and grow their businesses, stimulating them to enter the digital economy.

“Technology creates opportunities and we want more and more people in Argentina to have access to them,” said iProfesional Marinelly Diaz, leader of Facebook Programs for Latin America.

“Soy Digital was designed to empower local communities and promote their employment through the development of digital skills, one of the most demanded skills in the local market,” said the executive, visiting Buenos Aires on the launch of the program.

The initiative has the support of Faro Digital and 15 other non-governmental organizations, including Actuar Hoy, CEC San Martín, Dolcet, Neighborhood Identity, Virgen de la Asunción Parish, San José Providente, San Miguel, Sonrisas, and Tupambaé.

The courses will be offered at 15 community centers in Greater Buenos Aires, and one will be evaluated in Villa 31, in the Buenos Aires neighborhood of Retiro.

The contents of the “Soy Digital” program were developed in collaboration with Digital House, a local educational company that helps students develop their digital skills. The people who complete the courses will receive a Faro Digital certificate.

The activities include training on how to use the family of Facebook applications for business, as well as other relevant platforms of the current digital ecosystem.

“Through this program, we can encourage the creative and productive use of digital technologies in young people and adults living in conditions of vulnerability,” Nicolás Ibáñez, director of Innovation for Faro Digital, told iProfesional.

“This project allows us to make an integral approach to digital education, in which we teach to take care of our rights on the Web and, in addition, we provide tools so that participants can exploit all the opportunities offered by information and communication technologies,” said Ibañez.

“Soy Digital” is part of Facebook’s long-term commitment to promote the adoption of digital tools in Argentina, said Díaz, who reported that before the end of the year the company will launch a special program for SMEs.

In the case of “Soy Digital”, it is based on the interests and needs of the participants, who will be able to choose between 30 courses. Those over 18 years of age who have not completed formal and basic studies may apply.

Once the project is finished, they will be taught to create a profile on social networks, even those that are not owned by Facebook, and to communicate and disseminate that profile and link with the audience and customers through WhatsApp and Instagram, in addition to the own social network. For example, writing texts, editing and publishing images and videos, and using tools such as Instagram Stories.

The participants, who in the first class will include basic advice on security and privacy, will be able to carry out all the educational activities from their own digital telephones. Faro Digital will provide during free Wi-Fi training in those areas where there is not good Internet connectivity.

Martín Ferreira, the founder of the NGO Sonrisas, explained to iProfesional the case of a sewing workshop in a neighborhood of Esteban Echeverría’s party where about 10 women were able to increase the sale of their products thanks to this program of digital inclusion.

The training, which will be carried out face-to-face in the communities themselves, will be in charge of 10 members of Faro Digital, who in each node will train a person so that they can multiply that knowledge. It is expected that these trainers will travel a total of 20,000 kilometers in different areas of Greater Buenos Aires.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.