Facebook has announced it is creating a dedicated section of Marketplace for vehicles. According to an article by TechCrunch, consumers looking to buy a vehicle now will be able to use new search filters to find a ride with a specific type, make, model, mileage, transmission, and more from both people and car dealerships like Edmunds, Cars.com, Auction123, CDK Global, and SocialDealer.
Checking pricing against the industry standard Kelly’s Blue Book, will be easy to do, as well as contacting dealers via Messenger bots in real-time, as opposed to filling out a contact form and waiting to hear back from them.
Search volume in Facebook’s peer-to-peer classifieds directory that launched a year ago has grown 3X globally since the start of 2017, with 18 million listings being added in the US alone in May.
As Marketplace grew out of the rampant emergent behavior of people creating buy-and-sell Facebook Groups, the Marketplace team followed usage trends to build the new vehicle features.
Facebook doesn’t take a cut of any Marketplace transactions. But a few months back it started testing ads within Marketplace to promote certain products.
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