Fairfax Media has announced it will be closing its Sydney mini-Domain division, which publishes Domain Inner West, Domain East and Domain North & Beaches.
The mid-week regional supplements will have their last editions this December. Domain East dates back to October 2004 and 2005 for the Inner West and North editions. Fairfax had previously advised advertisers Domain East, et al, coupled with Saturday Domain, maximised their readership reach.
In a strategic simultaneous decision the Saturday metropolitan Domain print supplements from both Sydney and Melbourne will also be included within The Australian Financial Review on Fridays from next year.
By adding Saturday Domain to the AFR, Fairfax aims to capture the corporate market. It also suggests it will give “buyers a jump start on the weekend’s inspections”.
Saturday Domain run-ons of the printed edition will be distributed free to metropolitan cafes, transport hubs and real estate agencies.
Estate agents have been told property editorial content will endeavour to increase the “synergy” between its Sydney and Melbourne editions.
Original article can be read here on PropertyObserver.