Melbourne-based recruitment startup Weploy recently hired Ben Eatwell, a former Head of Marketing, LinkedIn Sales & Marketing Solutions, as its first chief marketing officer (CMO).
Weploy, which launched in 2017 with $1 million in funding, is an on-demand recruitment platform allowing businesses to hire quality, pre-vetted temporary staff. Weploy removes the need to use recruitment agencies.
Ben Eatwell, the new CMO at Weploy, says he was attracted by the calibre and energy of the leadership team at Weploy, including co-founder Tony Wu.
“I spent a lot of time with Tony and the other co-founders and was consistently impressed with their vision,” he says.
“One comment of Tony’s, in particular, personified this vision: that the title of ‘Weployee’ becomes as desirable as any other job title. That purpose and focus really resonated with me.
“Second, was what I saw at LinkedIn and across the APAC market on a daily basis — the large proportion of those entering the workforce demand more flexibility, and companies are striving for improved productivity.
“Weploy sits at the nexus between these two, offering a flexible workforce, which reduces the administrative burden on knowledge workers.”
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