Fotocasa Launches National Promotion Campaign for New Neighbourhood Guide

January 17, 2022
Share this Post: 

The Adevinta-owned Spanish property portal Fotocasa has announced the launch of a new neighbourhood guide along with a national television ad campaign to promote it.

The new feature includes neighbourhood pricing data, an interactive points of interest map with public transport, supermarkets, pharmacies, schools and property listings as well as user opinions of the neighbourhood (although these can be submitted without any verification that the user does indeed live in the neighbourhood being evaluated). Interestingly, although the neighbourhood information is linked to from listings URLs, it is not displayed on them directly as is the case with other portals around the world.

By shelling out for a national promotion campaign (below), Fotocasa will be hoping to capitalise on the fact that its two main rivals in Spain (Idealista and do not feature strong neighbourhood level data either on their listings or in a separate section of their sites.

Points of interest data fuelling neighbourhood guides is becoming a must-have for portals these days. Some such as Australian challenger homely, have managed to carve out a niche for themselves based on the strength of their neighbourhood features.

Fotocasa has been on a mission to use data to differentiate its offering from market-leading rival idealista for some time. The basis for its new consumer-facing neighbourhood guide would have come from a specialist property investor guide launched in November. In recent months, the Adevinta-owned portal has also bought out specialist data company PixiePixel and has partnered with Trioteca to build a real-time mortgage marketplace.

January 17, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Propertyfinder New Hires
Property Finder Hires Two New Executives to Support Growth

The Dubai based portal group Property Finder has announced the hiring of two new hires to its executive team. Scott...

Read More
Lifull Financial Results
Profits Slide at Lifull in Q2 as Japanese Market Recovery Remains Slow

The Japanese real estate marketplace operator Lifull has announced the results of its operations for the six months ending March...

Read More
Shutterstock 116651044 1
The Online Marketplaces Complete Visual Guide to Real Estate Portals

At Online Marketplaces, we think that real estate portals are really interesting businesses. Here are a few reasons why... They're...

Read More
La Haus Nice House
La Haus Offers New Full Service Buy-Renovate-Rent Service in Mexico

The Latin American PropTech La Haus has announced a new product which will allow users to buy, renovate and rent...

Read More

Popular News