Fotocasa TV Ads Show Off New Tools

September 14, 2020
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Spanish #2 portal Fotocasa has launched a TV ad campaign featuring three separate short adverts that play on the emotions of those trying to “find their place” over the last few months and shows off the new mapping and alert tools introduced on the portal recently.

Adevintia owned Fotocasa has plumped for big-name local actor and star of the 2008 hit Che, Eduardo Noriega to star in the adverts (not quite Chris Hemsworth, who Bayut splashed out for last year, but probably a bit cheaper). The second and third ten-second adverts show off the new map function and improved alerts available to Fotocasa users.

The launch of adverts follows on leading portals in Australia and Germany launching Autumn campaigns to cash in on what looks set to be a bumper season for property professionals around the world.

September 14, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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