Europcar Mobility Group, a global provider of transportation solutions, is a major company in the transportation sector, giving services like car rental, car-sharing, and chauffeur services. The Group will be collaborating in the Mobility as a Service (Maas) Alliance whose overall focus is to promote integrating different transportation services into one overall service that’s available on demand. Europcar Mobility Group’s Public Affairs Director, Jehan de Thé, will also join the Alliance’s board for the next two years.
Created by a public-private partnership, the MaaS Alliance aims to create the foundations for a common approach to MaaS (Mobility as a Service). The main goal is to facilitate the implementation of a single, open market in Europe that allows for the full deployment of MaaS.
By offering various transport options in a single and unique platform, whether they be public transport, car-sharing, taxis, car rental, or even a combination of these, MaaS aims to give its users access to a package of mobility solutions through the use of a single reservation and payment channel so that they do not have to use multiple ticketing and payment services. It is an issue which is both critical and topical for many European cities and the discussions underway in Paris are shedding light on it and its importance.
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