Over the past few years, Italians have grown more accustomed to shopping for a new home online. Thanks to popular property portals such as immobiliare.it and casa.it, listings are being posted on the web more than ever.
Recently, Gabetti Property Solutions, a leading property brokerage company, decided to invest substantially in its business so to gain an independent and relevant presence on the web. Managing its numerous websites (gabetti.it, gabetticorporate.it, immobiligabetticorporate.it, immobilisantandrea.it, professionecasa.it, professionecasaprestige.it, grimaldifranchising.it), which have the same goal, led to a sort of internal competition, damaging final results for the company and especially for the final costumer.
Even if all the companies and brands have different positions in terms of target costumers and properties portfolios, it was quite challenging to transfer the right positioning online.
Creating the aggregator project Immobile.net, the company successfully consolidated its presence on the web offering a better way for user to look for a residential, corporate, luxury or retail property in Italy.
Immobile.net collects real estate listings from all its companies and redirects the costumer to the specific website containing the product page of interest to the user.
The aim of the Group’s initiative is to increase lead generation for its agents and grant a better service to people looking for a property online.
Gabetti Property Solutions
Gabetti Property Solutions is one of the oldest real estate companies operating in Italy. The company is listed on the Italian Stock Exchange and it can be defined as a full services provider in the real estate business, as showed below: