Property Portal Watch has secured the sponsorship of the world’s leading digital performance advertiser Criteo for its flagship conference to be held in Madrid 27-30 September.
In addition Criteo managing director for Southern Europe Cedric Vandervynckt, who has an impressive background working for the likes of Yahoo, Microsoft and Google will be a speaker at the event.
Founded by a small group of great minds at a start-up incubator in Paris, Criteo rapidly became the global leader in digital performance advertising in a few short years.
Driving this growth: tech superiority and data-rich customer insights, measurable ROI for its clients and the ingenuity and spirit of more than 2,000 employees worldwide.
The company’s state-of-the-art machine algorithms continuously learn from new data, driving $21B in sales.
Unlike the vast majority of the market, Criteo uses a transparent cost-per-click model and measures value purely on post-click sales.
This demanding model is supported by ongoing, automated learning of each shopper wherever they are in mobile apps or online, along with a client’s campaign’s performance against thousands of variations of dynamically-created ads.
“Our digital advertising solutions intelligently convert new customers and re-engage existing ones with the discovery of welcomed products,” the company says.
“With 31 offices across the Americas, EMEA and Asia-Pacific, our company DNA is truly international, making it easy to collaborate with our clients and publishing partners around the world.”
Examples of Criteo clients include Sony, which embraced cross device to double its conversion rates YOY, while SurveyMonkey successfully used performance display ads to reach the right freemium users and convert them into paying customers.
In Europe, Made.com expanded its reach to new markets with Criteo’s email retargeting solution, tripling its target ROI and growing re-marketing revenue by 36 per cent, while top Swiss e-tailer Vedia increased click through rates and incremental sales by 15 per cent while decreasing cost of sale by 7 per cent using Criteo powered Facebook Dynamic Ads.
In its results for the second quarter, the New York-based company reported revenue increase of 36 per cent to $407 million and a net income of $13 million reflecting a 240 increase.
The company’s EBITDA grew 66 per cent to $39 million.
Over 900 net clients were added in the second quarter, a new record in the history of Criteo, approaching 12,000 clients.