General Motors Co. continues to grow and evolve their own shop and drive Marketplace app, attempting to earn more revenue from connected cars and autonomous vehicles.
The Detroit automaker’s latest deal — to add in-dash fuel payment in newer Buicks via a partnership with ExxonMobil — adds to a growing suite of retail capabilities in the quirky infotainment feature.
That’s giving GM access to a “treasure trove” of data, including drive-and-buy habits that indicate what kinds of services the automaker should be investing in for the future, according to Michelle Krebs, an automotive analyst with Cox Automotive.
“We are moving to a different future of connected, self-driving and probably electric vehicles, and the business models for those vehicles will be different,” she said. “It’s likely these cars would be fleet-owned, and what automakers are trying to do — and GM is leading that pack — is find ways to make money beyond the sale of the vehicles.”
GM isn’t selling Marketplace data at this time, said GM spokesman Stefan Cross said, but it can track the popularity of each retailer broken down by category, like fuel or food.
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