iProperty Group Ltd has released October performance data confirming Hong Kong’s No.1 property portal, GoHome.com.hk, has further extended its leadership position in Hong Kong, a key market in Asia and gateway to mainland China.
iProperty Group’s Chief Executive Officer, Shaun Di Gregorio, said, “Data obtained from independent sources, Effective Measure and Google Analytics, showed that in October 2012 GoHome.com.hk extended its leadership position in Hong Kong; across every major metric GoHome.com.hk has stamped itself as a the market leader.”
Combined with analysis of publically available information, the findings revealed that in October 2012 GoHome.com.hk has generated the highest unique visitors, had the most paying agents, highest number of current property listings, more page-views and greater reach than any of its competitors.
“Hong Kong is a key market in Asia both as a domestic market and in its position as a major gateway to mainland China. In October GoHome.com,hk recorded a record number of unique visitors, confirming that consumers now clearly prefer GoHome.com.hk as their property portal of choice in Hong Kong. The most interesting trend in our unique visitor growth is that more than 20% of our traffic is now originating from mainland China consumers, who are looking at property in Hong Kong and beyond,” Di Gregorio added.
“As the stand out leader in Hong Kong, GoHome.com.hk is now very well positioned to capture the increasing flow of property consumers based in mainland China who are using online property portals to identify and then invest in property not only in Hong Kong but right across the region. Earlier this year we acquired the leading Macau property portal, ‘vproperty.com’ complementing our position in Hong Kong and giving us an unparalleled position in one of the fastest growing regions on Earth” concluded Di Gregorio.