Property Industry Eye is reporting that major regional estate agency, Gascoigne Halman, is quitting OnTheMarket to go live with Zoopla. Gascoigne Helman was one of the first to take Gold membership with OnTheMarket.
The departure of Gascoigne Halman follows its acquisition by the Connells Group who happens to be a shareholder in Zoopla.
John Halman from Gasgcoigne Halman told Property Industry Eye; “The position really became inevitable when the decision was made that Gascoigne Halman should become a subsidiary of the Connells Group in the autumn of last year.
“As an independent company Gascoigne Halman was one of the first to take up Gold membership as we foresaw OnTheMarket as an opportunity for independent firms to have increased control over their internet spending.
“This mutuality gave us some control but has generally been poorly received by the press and some of our more savvy clients, who don’t like the ‘one other portal’ rule.
“It also appears to have become a battle between Zoopla and OTM as to who has the biggest register and the largest amounts of traffic, with claims and counter claims from both organisations.
“With all of the larger corporate estate agents remaining significant shareholders in Zoopla they are committed to continue supporting them.
“It seems therefore that the battle will continue for some time yet and this is not helped by the corporate estate agencies being in such an acquisitive period.
“It does give OTM an extra challenge for the future.”