Google wants advertisers to appreciate how critical mobile is becoming. For example, Google estimates that just under half our last-minute shopping searches will be via smartphones and tablets.
Yet despite the omnipresence of mobile devices, many major brands and advertisers still don’t have not optimized their mobile presence.
Google reports that the number of advertisers running mobile specific campaigns has more than doubled since January, 2011, however, those campaign pages generally don’t look good on smartphones.
Now, Google is offering an “incentive” by introducing the mobile optimization of a website as a new factor in AdWords campaigns that drive mobile search traffic.
Ads that have mobile optimized landing pages from this incentive will perform better in AdWords – they will generally drive more mobile traffic, and at a lower cost.
Mobile-only campaigns drive 11.5 percent more Click-Throughs than campaigns simply imported from PC AdWords.