This year 2018 that is in the making brings bad news for GoPro, since it is foreseen that the company directed by Nick Woodman, will have to disinvest in human capital; about two to three hundred workers will be effectively liquidated starting next month.
The unfortunate workers who will stop providing their services for the company have already been informed of the previous decision. This was done through a letter explaining their dismissal as a response to a phase of restructuring within the company, where the main goal will be to better exercise resources, according to the business needs of action cameras and drones.
However, workers who did not enter GoPro’s plans have already vacated the facilities they occupied to develop their work activities within the company, although they will continue to earn their salary and benefits until the first half of February.
Some specialists see this disinvestment in human capital as a strategy to avoid suspicions prior to the celebration of the Consumer Electronics Show (CES) 18, which will be held from 9 to 12 January, in the City of Las Vegas, Nevada.
In addition, the dismissals within GoPro, are given in the framework prior to the presentation of its quarterly report. However, the action camera company has been dismissing workers en mass for narly two years, leaving about 270 people unemployed during that period.
One of the compelling reasons why GoPro will have to lay off more workers is the low demand for “Karma”, the company’s proposal for unmanned aircraft for the general public – which, interestingly, experienced failure in its operation; the battery was disconnected and consequently the drone device fell into a vacuum.
Another factor that has had an impact on the divestment of human capital is the fierce competition in the field of action chambers; the company native of San Mateo, California, established during the holiday season a system of discounts for the Hero5 model.
The above article was written and published in Spanish and has been translated into English. Click here to read the original article.
