GRAB recently announce they are starting GrabAds, a new advertising focuses unit that will give brands an online-to-offline service to help them better grab the attention of customers in Southeast Asia.
GrabAds marries an on-ground fleet of vehicles with a digital presence across eight countries and more than 200 cities in Southeast Asia.
GrabAds provides additional revenue streams for driver-partners and delivery-partners who have full flexibility in choosing their preferred advertising option to best complement their driving income.
On average, driver- and delivery-partners across the region who participated in past ad campaigns earned up to 10% in additional income after joining GrabAds.
GrabAds’ offerings, for example in-car advertising or in-app customer engagement, are modular and customisable for each market.
With GrabAds, consumers will have new ways to discover, engage and receive deals from brands.
GrabAds will use its big data capabilities, local market insights and O2O presence to create customer engagement for brands that lets them segment their audience and cut through the noise.
Read more here
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