When it comes to recruiting, branding truly matters – a report from LinkedIn even states that a successful employer brand can up the amount of qualified candidates applying by up to 50%, and lessen cost-per-hire on top of it.
And when highly-skilled candidates have to spend hours working on a tedious online application, or don’t hear back after an interview, that brand impression may not be stellar.
So how can recruiters capture qualified candidates in a timely manner?
According to Ty Abernethy, the average business only captures about 20 percent of potentially-interested candidates, a figure that would be looked down upon in the sales world.
“Companies normally post a job and then wait for candidates to come inbound for those jobs,” Abernethy, a former recruiter, tells Hypepotamus.
“We’re trying to flip the way the recruiting is traditionally done, where everything is being optimized around the job application. We want to make it about the candidate experience.”
He founded software startup Grayscale to change the way companies engage with talent and engaged co-founder and CTO Hubert Liu, previously of Pardot and Rigor, to build out the technology.
“The hiring process for big companies is just a bad experience. Instead of applying to multiple jobs, our software makes it really easy for the candidate to see if they’re a good fit and for what kind of jobs they’d be a good match for,” says Abernethy.
Grayscale improves the overall experience by bringing messaging into recruiting.
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