Leading digital performance advertiser Criteo has announced the appointment of Greg Archibald as its new US executive vice president.
The performance marketing technology company helps advertisers generate more sales in online classifieds and was a PPW Madrid conference sponsor in 2016.
The appointment of Archibald, who brings over 20 years of experience in omni-channel, digital and mobile platform development, will drive continued demand for Criteo’s portfolio of performance marketing offerings.
In his new role, Archibald will oversee the Americas sales team responsible for all revenue operations inclusive of strategic planning, budgeting and national sales execution.
Archibald’s expertise in multi-product sales will be core to the Americas sales strategy, as Criteo continues to innovate and expand its core business with an expanded portfolio. Recent new product additions include Criteo Predictive Search and Criteo Sponsored Products. The company also recently expanded its cross-device capabilities via a large user graph to help eCommerce companies optimize the shopper journey and added new Kinetic Design creative capabilities to enhance its core performance marketing platform.
Mollie Spilman, Criteo’s Chief Revenue Officer said Archibald’s proven experience sourcing new revenue opportunities made him a prime candidate for the position.
“The landscape of our industry is constantly evolving, and to ensure we remain the must-have engine powering our clients’ performance marketing needs, we’ve grown the product set aimed at helping them achieve their sales, profitability and ROI goals,” Spilman said. “Greg’s track record of success in identifying, implementing and expanding new revenue channels and relationships makes him the perfect choice to lead this critical region for Criteo.”
“Not only does Criteo have standout products, a smart culture and a proven track record of delivering results, but the company is currently leading a revolution in performance marketing,” said Archibald. “I look forward to helping our brands and retailers take advantage of the innovative solutions we are bringing to market that enable truly personalized shopping experiences.”
Archibald joins Criteo after four years serving as Chief Revenue Officer for NinthDecimal, where he was instrumental in transforming the Wi-Fi ad network into a true mobile location data player. Before joining NinthDecimal, Archibald held senior-level strategic revenue positions at Datalogix, Yahoo and Intuit.