HomeFinder Awards Makeovers to Agents

Gordana Davila

October 3, 2012

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In an effort to help revitalize the real estate industry, back in May HomeFinder.com announced they would be awarding five lucky real estate agents from across the U.S. with a fabulous makeover.

With the contest finalised, the company welcomed five winning real estate agents to Chicago from September 12-14, 2012 to receive a, two-day revamp of their business and style.

The five randomly selected, winning agents of the HomeFinder.com Agent Makeover Sweepstakes spent 48 hours with a team of experts who had one unified focus: to give the winners industry insight to reinvigorate their businesses.

  1. Kalen Raynor – Ponquogue Point Properties Inc. – Hampton Bays, NY
  2. Judy Marshak – iProperties International – Greater Las Vegas, NV
  3. Jaclyn Erwin – Jackson Erwin Realty – Charlotte, NC
  4. Greg Rowley – Coldwell Banker Schneidmiller Realty – Coeur d’Alene, ID
  5. Bruce Baker – RE/MAX Infinity – Greater Pensacola, Florida

Ten thousand real estate agents applied for their chance to win the intensive two-day makeover that included business, marketing, branding and social media training. “As an inaugural program for HomeFinder.com, the volume of entries no doubt highlights a hunger on the part of real estate professionals to grow and learn, as we prepare for the next wave in real estate,” said HomeFinder.com CEO Doug Breaker.

The five winners underwent a rigorous 48 hours of real estate-focused business and marketing training. Additionally, each agent received a total image makeover that included a personal styling session and professional outfit, as well as a hair and makeup consultation. The one-on-one business and style sessions included:

  • How SEO is drastically changing the real estate landscape and why Google is a crucial part of online marketing success. (Doug Breaker, CEO of HomeFinder.com)
  • How Single Property Websites are one of the best resources to market a home. (Mark Tepper, SVP, Sales and Marketing of HomeFinder.com)
  • What the most important thing agents should be thinking about for 2013. (Michael Lindstrom, professional real estate-focused business and life coach)
  • How to be the agent that everyone wants to work with. (Amanda McMillan, CEO of Chicago Home Partner)
  • How real estate agents can use photography to establish their brand. (Kristen Barker, owner of We Are the Barkers photography)
  • When your personal look becomes a professional distraction. (Michael Anthony, owner of Michael Anthony Salon Spa)

“The HomeFinder.com Agent Makeover Sweepstakes experience was completely awesome! Not only did I leave with valuable tools, advice and resources to further enhance my practice, but I also left now knowing four other wonderful real estate colleagues,” said winner, Jaclyn Erwin, owner of Jackson Erwin Realty.

As the site that “gets” real estate agents, HomeFinder.com understands the past few years have not been easy for the real estate industry as a whole – especially for agents. The goal in launching this inaugural industry program was to help offset some of these difficulties. As experts in the digital real estate marketplace, HomeFinder.com wanted to offer five agents the opportunity to revamp their online and offline business to help them start building a stronger business for the future. Founded over a decade ago, HomeFinder.com has seen multiple real estate cycles. This industry tenure enables the company to provide unique resources, education, coaching and support to real estate professionals.

“After speaking with the industry experts and taking in all the presentations, I feel I have had a ‘rebirth’ in this business. I have a newfound excitement for real estate,” said winner, Kalen Raynor, owner of Ponquogue Point Properties Inc.

While only five agents were able to attend the in-person event, all ten thousand entrants and millions of agents can benefit from the day-by-day blog posts, expert articles and videos compiled from the two-day event.

“We succeeded at providing a unique educational experience for five agents and now want the chance to offer all of the real estate agents in our space insight into the best practices and expert knowledge,” said Breaker.

After3

2012 HomeFinder.com Agent Makeover Sweepstakes Winners (from left to right): Bruce Baker, Kalen Raynor, Greg Rowley, Jaclyn Erwin, Judy Marshak

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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.