A new look homein.com went live recently and has been receiving very good feedback from agents and users alike.
Starting at the branding the previous 3D green house logo has been replaced by a simpler ‘more web 2.0′ era blue house icon more clearly separating the ‘home’ from the ‘in’ also.
Thin grey lined boxes were created and all content logically repositioned into these boxes, giving the site it’s cleaner more structured look, making content easier to find.
Launched also were the ‘Newly added’ and ‘Similar properties’ boxes in the right column, these show users properties similar to the one they are currently viewing and has helped increase the number of pages viewed by each visitor, also reducing bounce rate on the website.
The cleaner look and feel, and more structured web architectuure has had a dramatic effect on ad revenue, with a 500% increase in income, mainly due to the more prominent positioning and better integration into the real estate content of the display advertising. Refreshing the homein.com web design really has given the real estate search portal a boost in performance and demonstrates that killer user interface design is the make or break in a successful website these days, more than ever.