Homes.com has a fresh new homepage. The property portal is giving desktop users a more engaging experience, and is first in the real estate industry to feature the innovative parallax design, which provides users with a more eye-catching and interactive experience.
Brock MacLean, Executive Vice President, Homes.com said that, creating a captivating user experience that connects consumers with real estate professionals as well as other home related resources, was the company’s main concern in designing the new homepage.
“With the addition of parallax design technology, Homes.com leads the way in site design for the real estate sphere and gives our 12.5 million monthly site visitors a one-of-a-kind experience,” added MacLean.
Parallax scrolling creates a 3D effect, achieving an illusion of depth in which the foreground graphic image moves at a different pace than the background. Homes.com product developers and engineers worked to integrate this state-of-the-art technology in this new homepage design.
Among the design enhancements made possible by the use of parallax technology are an image of a “moving hand” that drops keys in the “Find a Professional” section, an animated phone that correlates with the “Go Mobile” application, and sliding navigation that remains on the page as users scroll. Additionally, local agents are now featured prominently on the homepage based on the user’s local area or recent searches.
The portal’s goal was to create homepage which is a one-stop shop, allowing consumers to search for a home for sale or rent, connect with local real estate professionals, access Homes.com mobile applications, get inspired at Homes.com’s Idea Gallery, find out about Homes.com contests or promotions, and much more.