The Property Portal Watch Workshop is just over a couple of weeks away and with over 75 people registered, we are expecting a great session looking at the hot issues facing property portals around the world.
The session to be held on the 31st July in San Francisco will be structure around three key areas:
- Industry Sales and Marketing – how are property portals in key markets around the world tackling the tricky issues of signing up more customers, extracting more value from those customers, and ensuring that these customers remain customers for life.
- Consumer Marketing – how are portals around the world driving building long term sustainable brands and at the same time driving more traffic to their sites.
- Product Development – how are portals innovating around their sites to ensure that the customers are more engaged and to ensure that they stay at the leading edge of property portal development.
Here are some of the presentations you can look forward to:
Rolling Out a Multi City Approach in Brazil
(Brian Requarth, CEO & Founder, VivaReal – Brazil)
With 200m people the fast growing Brazilian market provides significant upside potential for any successful property portal – either regionally or nationally. The challenge in conquering this market is the sheer size of the country (the 5th largest and greater than the continental US) and the number of large cities with 17 having 1 million or more people. VivaReal is rapidly emerging as one of the few players with a chance of dominating the property portal scene. This session looks at how VivaReal is rolling out its business model across the Brazilian market.
Global Bench Marking – How Do Portals Compare Around the World?
(Simon Baker, Chairman, Classified Ad Ventures & CAV Investment Holdings)
Most portals around the world operate in a vacuum. They are building their business without any real understanding about how they are going compared to their global peers. This session looks at the KPI’s a site should be tracking and how 15 sites are tracking against these measures.
Building a Scalable Display Advertising Business
(Raj Chauhan, President Nth America, AdSlot – USA)
Property portals have valuable assets: a large volume of page views, an in-market audience and strong relationships with advertisers. This is fertile ground to establish a high growth display ad revenue stream, if done right. This session will illustrate how leading portals have cross-sold display to their agents, increasing their revenues while keeping costs in check. Topics covered will include how to optimize price across the many thousands of suburbs in a scalable manner, the benefits of competitive tension in a rolling market and how to maintain 100% control over advertiser access to inventory in a private market.
Building Great PR Around Property Reports and Other Market Data
(Alistair Helm, CEO, realestate.co.nz – New Zealand)
In April 2009 realestate.co.nz launched a monthly Property Report based on an extensive 5-year database covering over 95% of all listings from licensed real estate agents in New Zealand. The report regularly receives extensive media coverage as it is the most timely and “first” property report of the month – published by 8.30am on the first day of the month following. This session looks at how the Property Report has provided the company with a credible platform for the CEO to comment on the property market and thereby leverage PR to build brand.
What’s New in Online Floor Plans
(Jeroen Bekkers, CEO, Floorplanner & Sven Brookhuis, Owner, Officeplanner – Netherlands)
Floorplanner.com is a leading innovator in online floor plans and have successfully partnered with portals such as market leader funda.nl in the Netherlands. Recently they have partnered with another Dutch online floor plan company, officeplanner.com. Together they will demonstrate how mobile phones, tablets & user assistive technology are making it easier to create and to interact with floorplans in new and engaging ways for both residential as commercial properties.
What’s Next in Mapping for Portals?
(Ed Freyfogle, Co-Founder, Nestoria – United Kingdom)
The last years have seen unprecedented innovation in the online mapping space, both in the traditional desktop space as well as the mobile use case. Google has begun charging heavy users, Microsoft has allied themselves with Nokia (owners of Navteq), national agencies like the UK’s Ordnance Survey try to adapt to global online competitors, and even Apple has recently entered the space. Meanwhile open source geo service OpenStreetMap has slowly but steadily entered the mainstream. Ed Freyfogle, one of the founders of vertical search engine Nestoria will provide an overview of recent developments, with particular attention to the question of whether open source data services have reached sufficient maturity for the online property world.
If you would like more information about the workshop or would like to sign up … click here