US real estate visual marketing company Houselens, a sponsor of this year’s Property Portal Watch Conference in Bangkok, is calling for feedback before launching its latest product Mattertags.
Mattertags is a feature designed to enhance 3D property models with added detail.
By hovering your cursor over a ‘pin’ icon embedded in a 3D model, Mattertags provides noteworthy descriptions of specific features of the property that may not be easy to pick with the naked eye.
For example hover over the pin on the oven and a balloon pops up explaining that the “Maytag stainless steel oven includes self cleaning”.
Hover over the pin on the sink and you discover that the “newly installed stainless steel faucet includes water filtration”.
“To make use of Mattertag would require booking a 3D scan as part of your HouseLens shoot and then ordering the Mattertags add-on,” says Houselens CEO and Founder Andrew Crefeld.
“Email Customer Service your descriptions for standout features in the home and once your 3D scan is ready, we’ll build your Mattertags and add them to the model.”
However, Crefeld adds, before the company starts offering this service, he and his team would like to know what you think.
“Anywhere you see the small blue dot, hover over it with your mouse to make the Mattertag appear. Then complete the short survey to tell us what you think,” Crefeld says.
Houselens was founded ins 2007, by IT engineer Andrew Crefeld. He and his wife were visiting listing after listing, only to discover the homes were nothing like the photos.
Inspired by the Internet video revolution, Crefeld prototyped a better way: full-motion walk-through video. The result was a hit with agents, buyers, and sellers alike and HouseLens grew from there.
Houselens’ offers a variety of real estate marketing services including 3d models 2d floorplans, drones, professional photos and video.
Its signature product product is visual walk throughs. the company’s premium product Houselens Premier puts a full crew at your disposal for scripting, producing, and shooting the “listing video of your dreams”.