Digitisation requires an agile methodology and the ability to enhance products quickly. We look at how Auto Trader optimised traditional web design
Auto Trader UK has used the InVision design tool to help it prototype website designs without having to spend time and effort developing wireframe models.
Efficient development of new features for its e-commerce website is core to the company’s digital business, as the company shifted from a traditional classified car magazine to an online platform for buying and selling vehicles.
In June 2017, CEO Trevor Mather outlined in the company’s annual report how digital initiatives would play a key role in growing the business.
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