We currently live in the digital age. An age where the web has evolved and changed almost every industry. It has changed the normality of day to day life including the ways we communicate and change the standards under which customers behave. Consumers now choose convenience in their shopping experience from their homes and can have instantaneous information with only a few mouse clicks.
This is no different in the automotive industry. We are now only a Google search away from buying a car. Traditionally, the process of purchasing a car is exactly that: a process. From the showroom floor to the hours spent at the desk of a salesman, it can be anything but a smooth experience. Though many sales are still made in the traditional fashion, the influence of the internet has led many consumers to not only shop online but also to do their research prior to making a purchase. This can result in not only a faster transaction but also a more educated one. According to a research study conducted in 2017 by Autotrader, 83% of buyers use the internet to shop for cars through third-party websites, and as concluded in its 2016 study, buyers spend 59% of their time online.
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