In building on the brand promise to provide customers with a better experience, Hyundai has introduced Shopper Assurance, an industry-first US-wide program that streamlines and modernizes the car buying experience.
Today, a majority of car buyers are frustrated with the automotive retail experience and are looking for new ways to shop for and buy a new car. Shopper Assurance focuses on four elements that make the often arduous process of purchasing a car easier, faster and worry-free.
- Transparent Pricing: Participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts) on the dealer websites, so the customer knows exactly what the market pricing is for the vehicle. This can reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being available on dealer websites.
- Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on their website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be at a location of the customer’s choosing, such as their home, their office or a coffee shop.
- Streamlined Purchase: Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer’s inventory. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.
- Three-Day Money Back Guarantee: Any customer who is not satisfied with their purchase is given a three-day buy-back period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles since the purchase/lease date. This turns potential second thoughts into peace of mind.
“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84 percent of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”
“We’ve listened to our customers, and they want convenience and simplicity when it comes to buying a car. Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today’s shopper,” said Andrew DiFeo, chairman, Hyundai National Dealer Council and dealer principal, Hyundai of St. Augustine. “With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount.”
Shopper Assurance is available for any new model in the Hyundai lineup and will initially launch in dealerships in four markets: Miami, Orlando, Dallas and Houston. It will be live nationwide by early 2018.