International Data Corporation predicts a compound annual growth rate (CAGR) of 16.6 percent between 2010 and 2015 for the number of mobile Internet users.
By 2015, according to IDC’s newest Worldwide New Media Market Model (NMMM), more Internet users in the U.S. will access the Internet through mobile devices than through PCs or other wireline devices.
Western Europe and Japan will not be far behind the U.S.
User numbers accessing the Internet through PCs will first stagnate, then slowly decline in the face of more smartphone and media tablet use.
The NMMM also finds:
- The total number of Internet users worldwide, will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40 percent of the world’s population will have Internet access.
- B2C ecommerce globally will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7 percent.
- Online advertising will increase worldwide from $70 billion in 2010 to $138 billion in 2015. Its share of total advertising across all media will grow from 11.9 percent to 17.8 percent.
“Soon, more users will access the Web using mobile devices than using PCs,” says Karsten Weide, research vice president, Media and Entertainment. “And it’s going to make the Internet a very different place.”
