Number three German property portal immonet.de has launched its latest multi-channel ad campaign with the message: “What you’ve got in your head, we’ve got on the web.”
The campaign, created by Hamburg agency Freunde des Hauses, focuses on the idea that every property hunter has an idea of what makes up a perfect home. The ads will appear in newspapers and periodicals owned by immonet.de parent company Axel Springer, as well as on websites such as web.de and t-online.de. immonet.de will also be looking to social media channels to promote the campaign.
“We are actively devoting our energies to developing the potential of new target groups as a way of giving ourselves a wider reach and making ourselves better known on the market,” says Christian Maar, chairman of immonet.de’s management board.
immonet.de began 2011 with a redesign and residential listings partnership with the German eBay marketplace. At the moment, the portal says it has 950,000 active listings and sees an average of 1.8 million unique visitors per month.
German market leader immobilienscout24.de started running its own advertising campaign at the start of the year. In 2010, ad campaigns and an increase in the number of prospective buyers pushed immobilienscout24.de’s unique visitors total to a record 5.19 million for August.
