In-Search Ads Boost for Zoopla

British property portal Zoopla has reported that its In-Search ads have secured more than 38 million impressions since the launch in June 2021.

The ads are displayed on its listings search page, which the company said is its most-visited page with more than 120 million visits each month.

The self-service capacity allows users to create their ads from the information supplied. Campaigns from real estate agencies, property developers and housebuilders are able to go live within 24-hours, with multiple geographical targeting options available.

To date, the ads have been used to promote real estate brands and associated services, including conveyancing and mortgage solutions.

The number-two ranked portal said that more than 150,000 clicks from high intent homeowners have been delivered to its real estate agent and housebuilders clients.

Zoopla’s Chief Commercial Officer, Andy Marshall, said: “We’re always striving to deliver commercial success for our agent and house builder partners. Our latest enhancement enables our customers to get their ads live quickly, driving efficiencies and ensuring they can focus on winning instructions.”

Ian Green, the owner of real estate agency Ian Green Residential, said: "We are currently using In-Search ads to target two areas, and I've been very impressed with the product so far.”

“I can use my own branded messaging to target customers looking to buy or rent on the Zoopla website and offer them a valuation."