Last year, Prashanth Jandhari and Naveen Ramachandra shared a car to their office. Whilst in the car, their driver received a phone call and broke down in tears because of it.
As Jandhari and Ramachandra consoled the driver, they found out that the driver needed to pay his son’s college fees, and that he was short on funds. Touched by the driver’s predicament, the two men offered to pay the outstanding fees. Although this one-time favor would help the driver’s son in that particular moment, Jandhari and Ramachandra realized that this was a much bigger problem – lack of funds for education is very common among low-income families in India.
India has one of the largest student populations in the world, but quality education is still out of reach for many, due to lack of finances. After a market study came back indicating that for a large part of the audience, earning played an important role in helping students study and grow, Jandhari and Ramachandra came to the conclusion that they should launch a platform, FeedMyPocets, to find a solution to the issue.
FeedMyPockets, a student engagement platform which provides part-time employment with flexible working hours, helps students earn and gain requisite experience. The platform was launched in 2016 via a Facebook campaign, “Part-time job seekers in Bengaluru – Students.’ The campaign received over 1,000 applications in only one month, which proved that the duo struck a nerve with their idea.
Students can now apply for jobs or internships based on location and different criteria. They are then screened and selected by FeedMyPockets. The final list is shared with the employer.
The focus of FeedMyPockets does not stop at ensuring students find part-time or temporary support; if the student is a good performer, the platform also facilitates financial aid. The idea is to groom and help the students financially, socially, and academically.