The term originated in the realm of dating and social media: “ghosting”. It’s the act of the person you might be talking to suddenly vanishing without a trace; no responses to texts, calls, or any form of contact, as if they’ve become a “ghost”. And ghosting has made its way into the realm of recruitment.
Many hiring managers can attest to the fact that they’ve been ghosted, and it looks like this: in the middle of talking to a potential hire, discussing career opportunities, and holding meaningful conversations, the applicant suddenly disappears. It results in a huge loss of time, effort, and delivery on project completion as well as wasted man-hours. India alone marks their ghosting figure at approximately 35%.
Ghosting leads to not only severe time-lags in the market plans of start-ups and entrepreneurs but also results in lost revenues for both businesses and the recruitment fraternity. Chennai based AVTAR Group; today announced the launch of Bruhat Insights Global, a new-age manpower consulting company that uses Artificial Intelligence and Big Data Analytics to provide prescriptive insights that will enable companies to tackle ghosting and increase offer acceptance ratios.
Bruhat Insights Global, a brainchild of Talent Strategy Expert and SME on Diversity and Inclusion, Dr. Saundarya Rajesh, not only effectively manages people requirements, but also provides actionable insights drawn from every stage in the entire profiling life-cycle. With a strong foundation of data-driven methodology derived from profiling of 1.5 million resumes, Bruhat delivers differentiated talent solutions to close the gap between offer and acceptance. Using Bayesian inference to create prescriptive offer acceptance scores of shortlisted candidates based on 166 unique touch points, Bruhat brings a very transparent recruitment mechanism that includes a candidate’s competency scoring, identity cloud capture, keyword cloud capture and prior offer acceptance patterns, using artificial intelligence solutions.
Read more here.
Join us in Madrid from the 13th to the 16th of November for the Property Portal Watch Conference.