The third and final day of the Madrid Property Portal Watch conference featured keynote speakers who covered themes ranging from technology in commercial real estate, to economic crisis’ and their affect on businesses. Some of the key moments were captured via Facebook Live.
Lucas Vargas, CEO of major Brazilian portal VivaReal, kicked off the day’s sessions with his presentation: How Changing Macro Economic Conditions Can Impact Your Business.
Attendees listened as Vargas outlined the impact Brazil’s economic crisis has had on the online real estate portal, and how the company has shaped the experience into something more positive.
“The crisis in Brazil has created a sense of urgency to move from offline marketing to online marketing and it’s allowed us to position ourselves as the players that will have the construction companies find a solution to their sales and marketing problems,” Vargas said.
Watch the FB Live video
Max Sim, CMO of office space search engine JAGONAL, asked his audience to re-think commercial real estate and consider the importance of technology in creating office space search engines.
Sim revealed JAGONAL’s tips for compiling commercial portal listings across Australia in order to collate listings that blue chip tenants demand. He also told his audience that a driving force in popular office space listings are luxurious facilities, which have become increasingly prevalent in large corporations.
“There’s a war for talent, it’s employer branding,” Sim said.
“If you can attract your staff with the best office, or an office to the equivalent of your competitor, then you have a good chance of having the best team; the likes of Google and Facebook are competing for the very same talent as your local bank, so it’s very competitive.”
Watch the FB Live video
Other speakers to close out the final day of PPWMadrid were:
- Property Portal Watch founder Simon Baker, with his summary of the key trends of the conference.
- CEO of Lamudi.com, Paul Philipp Hermann: Emerging Markets in Asia and Latam – How Lamudi does it.
- Ingatlan.com CPO, Laura Szabo: Influencing the market by innovation.
- InfoEdge CEO, Hitesh Oberoi: Consolidation in the Indian Market – What Happens When the Money Runs Out?
- Data Revenue Managing Director, Markus Schmitt: How Machine Learning Can Help a Property Portal – Lessons Learned at IS24.
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