WeWork is working to expand its already quarter million members in 283 buildings across 75 cities to include retail, education, and even full neighborhoods in the near future.
In a conversation on the future of data and workplace design at the William Vale Hotel in Williamsburg, Devin Vermeulen, creative director, and Daniel Davis, director of fundamental research, discussed how WeWork is “refining the future of the open office.”
Most architecture firms design offices as one-off projects and rarely collect feedback once the spaces are occupied, but because WeWork both designs and manages their co-working spaces, the company can collect post-occupancy data. Through the collection of data via user feedback and integrated sensors, the company has created a massive pool of information from which to build its design guidelines.
Planning a floor layout within the constraints of existing buildings can prove challenging, and WeWork is constantly tweaking and updating its offices based on tenant feedback. Every WeWork location outputs a massive amount of what Davis calls “data exhaust,” the information collected as a byproduct of tenants going about their day. Davis points out that data is just a proxy for user interaction, and the feedback collected through WeWork’s room booking app or surveys is just one metric of how their occupants feel.
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