IpLearn is working with Snapchat to significantly expand its tools for job recruitment. The patented and patent-pending technology could help Snap monetize the plethora of information it gathers by users daily for metrics and ad targeting, specifically for employers. The aim is to target millennials, which takes up a large portion of the workforce. Recruiters know they need to focus their efforts in places where the young workforce are most likely to see.
Snapchat has about 70% of US 18 to 24 year olds and about 40% of US 25 to 34 year old users, which makes it a natural place to turn for recruiters looking for new hires.
This isn’t the first time companies have turned to Snapchat to help recruitment. In the most recent years, JPMorgan, AOL, and Goldman Sachs have placed ads on Snapchat with the aim to increase interest among young workers. McDonald’s Australia partnered with Snap last summer, to make it part of the job application.
“The fast-food giant has teamed up with Snapchat to launch a McDonald’s-themed filter for the photo messaging app, with job seekers invited to try on the uniform and send a 10-second video application.”
The increased interest of companies looking to put ads on newer, popular apps to get information to the younger workforce forces Snap to consider providing tools specifically for recruitment.
IpLearn’s patented and patent-pending technology can further enhance Snapchat’s current offers for recruiters. This will allow Snap to automatically perform ideal matches between potential candidates and employers. Adding recruiting tools could offer Snapchat users a choice to specifically opt-in to a recruitment feature. This would create a pool of users interested in work for companies to pick and choose from, including those users’ personal and professional information, and the ability to contact them directly.
Snapchat could become a powerful tool in providing the best match between employees and employers with IpLearn’s technologies. It’d be a convenient setting for many young workers that already spend their time using the app, and a step towards the future for online job recruiting.