The iProperty Group, with property portals present in Malaysia, Indonesia, Hong Kong, Macau and Singapore, announced that the company has formed an exclusive partnership with China Central Television (CCTV)’s official online platform, China Network Television – cntv.cn.
Under the agreement established via 3rdSpace (CNTV’s exclusive property services partner), the iProperty Group will be the preferred partner publishing over 380,000 of its residential and commercial property for sale listings as well as news content from across the group’s five core markets on CNTV’s newly launched property portal; reaching more than 35 million China mainland viewers every month.
Chief Executive Officer of the iProperty Group, Shaun Di Gregorio commented: “CCTV is the main news source for the Chinese people and an important window for Mainland Chinese to learn about information overseas. Forming a partnership with CCTV, the national and most influential media broadcaster in China, the world’s fastest growing country with a population of over 1.3 billion, will provide our customers with unparalleled access to the largest group of Mainland Chinese with rapidly-rising wealth and income”.
“The partnership will extend our reach and presence into the second largest economy in the world with the core benefit being to our customers; when they advertise with any one of our market leading property portals, their property listings will now also be seen on the CNTV.cn property website in China. This agreement opens up a whole new set of potential investors and property buyers for our customers. The new site is scheduled to go live on the 25th of July 2012,” added Di Gregorio.
CCTV’s official online platform, CNTV, launched in 1996, provides users with a globalized, multilingual and multi-terminal public webcast service platform. It offers interactive audiovisual services, integrating features of internet-based operations with those of TV programming. Its webcast coverage is timely and accurate, covering local as well as international events in a wide variety of areas, ranging from politics, business, economy and society to culture and sports.
Xiaohui Xia, Deputy General Manager of China Network Television said, “Our partnership with the iProperty Group allows us to provide our viewers the opportunity to search for International properties with greater ease. We look forward to working with South East Asia’s No.1 property portal company.”
Also in agreement, Di Gregorio added that the partnership was in line with the iProperty Group’s goal to provide its customers with the greatest exposure possible and the generation of leads.
“We see this collaboration as further extending our market leadership position in the online property market in our region. Agents advertising with the iProperty Group will now have the added opportunity to widen their reach with an additional 35 million monthly viewers from CNTV. Developers who use our sites will now have the opportunity to build their brand presence in China as well. This is just another advantage for agents and developers who use our services,” concluded Di Gregorio.