The REA Group backed Malaysian property portal iProperty has reported record monthly traffic in February according to a press release distributed to journalists this morning. Citing figures from Google Analytics, the company claims that February saw 10 million monthly visits and a 20% year-on-year growth in leads. The portal also claims that the period from September 2020 to February 2021 has seen 51% year-on-year traffic growth.
Today's missive from iProperty is the latest in an ongoing battle for recognition of Malaysian market-leader status against eternal rival PropertyGuru. In January PropertyGuru sent out a press release using figures from Alexa, Comscore and Google Analytics to claim that it had reached top spot in the country to which iProperty put out a counter statement citing figures from web-traffic tracker SimilarWeb.
The company which is run separately from its Singaporean namesake portal recently appointed Shylendra Nathan as its new General Manager. Speaking around his new company's latest traffic figures, the former Google employee commented:
“Malaysians have turned to the convenience and safety of digital platforms for their property journey which was disrupted by the COVID-19 pandemic. This new record high 10 million monthly visits achieved during unprecedented times represents property seekers’ confidence in the Malaysia property market, with the support from our property agent customers and property developer customers.”
With its rival eyeing up a potentially sensational IPO on the US stock exchange via a SPAC, Nathan and those at iProperty know that they will have their work cut out if they want to leave PropertyGuru in the rear-view mirror.