iProperty Group Ltd, owner of Asia’s No. 1 network of property portal sites under the iProperty brand, released its October performance data further confirming that iProperty.com.my remains the dominant property portal in the key South East Asian market of Malaysia, strengthening the Group’s position in the region.
Data obtained from independent sources, Effective Measure and Google Analytics, has shown that in key quantitative measures; unique visitors, visits and page-views, iProperty.com.my remain the dominant portal in Malaysia. This was further supported by clear leadership in key qualitative measures; frequency, page-views per user and time on site. In addition iProperty.com.my continues to lead convincingly in paying agents and property listings.
iProperty Group CEO, Shaun Di Gregorio commented “Malaysia is a key market in South East Asia and our ongoing leadership in that market is a core driver for the Group and a key contributor to our regional strength. The fact that the Malaysia business has become more dominant as new competitors have entered the market goes to our intense focus on executing our clear strategy. The performance measures speak for themselves”
In the month of October iProperty.com.my achieved a record number of unique visitors which in turn generated a record number of leads to advertisers, numbering more than 345,000 for the month. Consumers also browsed more pages, returned more often to the website and spent more time on site than all other competitors.
“The independently sourced data supports our strategy in Malaysia and demonstrates our commitment to understanding and meeting the needs of our consumers when they search for property. We have developed enduring relationships with our customers and continue to focus on delivering results for them.” concluded Di Gregorio
