IProperty Malaysia has announced the launch of a new campaign to advertise its home loan eligibility indicator LoanCare on its platform, iProperty.com.my.
Working with Malaysian transit advertising company MyRodeo, iProperty is targeting consumers in Klang Valley, Penang and Johor Bahru using Rodeo cars wrapped with the iProperty.com.my LoanCare campaign.
In addition to car wraps, it also engaged MyRodeo for on-ground activations in those three key markets, to educate Malaysians on home loan eligibility through its promoters and at the same time encourage the usage of LoanCare.
The campaign will run until the end of August and iProperty expects to drive one million visits to its website. Creative agency Fundamental Ideas was also involved in the campaign.
According to iProperty Malaysia, LoanCare aims to help more Malaysians increase their chances of getting a home loan and reduce their likelihood of being rejected. Malaysians can now calculate and compare their home loan eligibility with up to 17 banks for free via three simple steps on iProperty.
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