For the most part, J.D. Power and Associates hasn’t been contacting consumers directly and have usually relied on typical media coverage to push out results from studies.
Now, however, the California-based company wants to cut out the journalistic middleman, so to speak, by launching its own automotive website, JDPower.com. It will offer a much deeper dive than media coverage of those surveys alone can provide, giving readers access to what Power describes as “3 million verified owner experiences.”
“J.D. Power is really a data company, and the data we’ve aggregated is truly amazing,” explained Troy Snyder, the vice president of the company’s new Consumer Division, which will publish the website. “The challenge was how to create a website and the tools that let consumers comb through that data as part of their shopping experience.”
Power has become a brand as established as many automotive marques over the last 50 years, since founder J.David Power and his wife began analyzing consumer surveys at their kitchen table. It has grown into a massive enterprise and covers a wide range of industries, including travel and technology. And, from a financial perspective, the bulk of its revenue comes from syndicating the results of its research to the corporations it cover.
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