Pepo is a group social messaging app that lets you post, read and interact with content based on specific interests.
Despite a history of failed start-ups, investors were still keen to throw their support behind Goldberg’s new project. Pepo’s seed round was led by Tencent, with Greycroft, Vectr, Correlation, as well as Goldberg himself also participating. James Mitchell of Tencent, Geoff Prentice of Oriente, (previously Atomico), Allen Morgan, David Bohnett, Howard Morgan, and Nishith Shah also pledged funds. In all, 7 of the 10 board members previously involved in the failed start-up Fab.com are now involved in Pepo.
“We had several offers to raise larger rounds, but we wanted to take it slow,” said Goldberg in at interview at TechCrunch Disrupt in London 2016. The app was first announced back in February, and between then and now, Goldberg had been self-funding it, he added.