Kinleigh Folkard & Hayward branches returning to Zoopla

Kinleigh Folkard & Hayward, one of London's largest agencies, is seeing some of its branches returning to Zoopla. This comes after the agency dropped the property portal a little over four years ago. Some branches, seem to view the move as a misstep and are now going back.

In January 2015, a few weeks before the launch of OnTheMarket, Kinleigh Folkard & Hayward announced it was dropping Zoopla but sticking with Rightmove.

It had to drop one of the established portals at the time in order to abide by OTM’s ‘one other portal only’ rule which, in the interim, has been effectively dropped.

Now the company has returned, at least in part.

Ten of KFH’s London branches are back on Zoopla for what is described as “an initial 12 month trial period.” The branches include Fulham, Bayswater, Clerkenwell, Earls Court, Chelsea, Holland Park, Marylebone, South Kensington, St John’s Wood and Brook Green.

Paul Masters, group operations director at KFH, says:: “We have been keeping a close eye on the portal landscape and have been impressed with the offering from Zoopla, and are attracted by the value for money and property market insights the business offers.

“During the trial period, we will be testing their performance against that of Rightmove, which will help us assess which portal we list with next year alongside OnTheMarket.”

In recent months a number of agents have returned to Zoopla including Carter Jonas, Strutt & Parker and Humberts. 

Zoopla describes itself as being "particularly strong in the capital” and currently lists more London rental properties than any other portal, with almost 45,000 homes available to let.

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