Just last year Western Canada’s Koch Automotive Group started their internet site for their clients which featured tools including online reservations and deposits, wish lists, customer accounts, and more.
Feedback so far has been positive, Koch Ford Lincoln assistant general manager Jeremy Koch told Auto Remarketing Canada, and “customers are generally surprised by everything that they can do on our website.”
The platform allows consumers to browse inventory, speak with live operators and reserve a purchase — all online. The website offers a 24/7 live chat option through a third party. However, when a user asks a question, files a lead, books a test drive, or places an online deposit, these transactions go straight to Koch’s in-house internet sales team.
Like they would at a brick-and-mortar store, consumers can schedule test drives and even negotiate pricing. And like on most dealership websites these days, shoppers can write and publish vehicle reviews review, as well as read other customers’ opinions.
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