Lamudi Owner Rocket Internet Announces Intention to Float

Simon Baker

September 23, 2014

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Rocket InternetRocket Internet, the owner of global property portal platform Lamudi, has announced its intention to proceed with an initial public offering on the Frankfurt Stock Exchange in 2014.  They are looking to raise USD 1.9 billion on a valuation of USD 7.8 billion.

Rocket’s mission is to become the world’s largest Internet platform outside of the United States and China. Rocket is an operating company that aims to meet the growing demand for a wide range of consumer Internet services in countries all around the world. Rocket studies Internet consumption trends and uses its unique operating platform to identify and build proven Internet business models in new, underserved or untapped markets, where it seeks to scale them into market leading companies.

Rocket is focused on building online businesses across three sectors: e-commerce, marketplaces and financial technology. It is active in highly attractive markets, with a particular focus on emerging and fast growing economies such as Latin America, South East Asia, India and Africa. Since its founding in 2007 Rocket has grown significantly, expanding to over 100 countries, with more than 20,000 persons working across its network of companies today. This highlights the ability of Rocket’s scalable operating platform to rapidly establish market leading positions in many different markets.

Oliver Samwer, Founder and CEO of Rocket, said: “We believe the Internet will play a transformational role in people’s lives everywhere, particularly in emerging markets. We have built a unique platform that has allowed us to take Internet business models to over 100 countries today, bringing basic goods and services to our diverse customer base. We have developed our own proprietary technology, a unique geographic footprint and infrastructure, and best/in/class processes, all supported by outstanding people on the ground all over the world. Taking our company public is the next step in our journey to build the world’s leading Internet platform outside of the United States and China.”

Rocket’s Business & Opportunity

Rocket has a successful track record of executing its business models across a wide range of markets and creating significant value for investors.

Exposure to High Growth Markets

  • Rocket targets an enormous market with a population of 5.4 billion people in the countries it serves. These countries are home to 75% of the world’s population and about 75% of all global mobile phone users.
  • Rocket is well positioned to capitalize on four global megatrends: booming smartphone penetration, younger populations of “digital natives” in emerging markets, a growing middle class driving consumption, and the ability of Internet technology to leapfrog the development of traditional physical retail infrastructure in developing countries.
  • Rocket’s markets have outperformed global GDP growth over the past few years. Ecommerce in these markets has been growing even faster, driven by rising mobile Internet adoption.
  • Despite the recent growth of e-commerce in emerging markets, Internet penetration and online purchasing habits are still nascent relative to developed markets, highlighting the significant opportunity for further growth.  Market leading positions in e-commerce and marketplaces
  • Rocket has established a number of online fashion retailers in Latin America (Dafiti), Russia & CIS (Lamoda), Asia Pacific (Zalora), India (Jabong) and the Middle East (Namshi). Many of these companies occupy leading positions. They will be combined into the Global Fashion Group later in 2014.
  • Rocket has further established general merchandise e-commerce companies in Africa (Jumia), South East Asia (Lazada) and Latin America (Linio); an online international home food delivery company (HelloFresh); and home and living companies (Home24 and Westwing). Many of them are among the leaders in their markets.
  • Rocket’s online marketplace companies facilitate the disintermediation and substitution of traditional supply chains by creating venues where buyers and sellers can transact directly. They operate based on a large number of business concepts, including real estate and car classified listings (Lamudi and Carmudi), travel and transport (Easytaxi), food delivery companies (foodpanda), consumer-to-consumer marketplaces (Kaymu), and home services (Helpling).

Competitive advantages

  • Rocket’s unique operating platform combines an established infrastructure,standardized proven business processes and proprietary scalable technology solutions, including leading mobile applications, as well as a global network of companies with over 20,000 employees.
  • Rocket benefits from the network effect of market leadership across a large number of business models and geographic regions. Every new company accelerates the virtuous circle of synergy creation. As the size of the network of companies increases, more significant opportunities are created to benefit from synergies and network effects with respect to our suppliers, solution providers, customers and employees.
  • Rocket has established key strategic partnerships in particular with regional telecommunication operators such as Millicom, MTN and Ooredoo, who provide local know-how and access to a large client base, further enhancing Rocket’s ability to build and scale businesses in high growth markets.

Track record of significant value creation for investors

  • Since its foundation in 2007, Rocket’s highly attractive founder economics have delivered a return of 25 times invested capital.
  • The performance has been largely consistent across companies, different business models and geographies.

Proven management team

  • Rocket’s management team has a proven track record of identifying, building and scaling proven Internet models across many sectors and geographies.
  • Supported by a strong Supervisory Board under the chairmanship of Lorenzo Grabau (CEO of Kinnevik).


Join the Lamudi team at the Property Portal Watch Conference. From the 1st to 3rd October C-Level managers from around the world will get together in Barcelona to look at the major issues impacting their businesses. We already have over 240 people registered for the conference from 40 different countries and representing over 140 different companies.  If you are involved in the property portal industry then you should not miss this event.

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.