Leju announced its 2017 advertising product strategy in cooperation with Tencent Holdings Limited, a leading provider of internet value-added services in China, Weibo Corporation, a leading social media in China and Focus Media Holding, China’s leading multi-platform digital media company.
Under the partnership arrangements, Leju will launch a series of new cross-platform marketing products for the real estate and home furnishing industries, combining real estate purchase and social network user data to improve customer targeting, user experience and marketing effectiveness. These new products include advertising based on news feed, location, search results, social network and live video streaming across PC and mobile platforms and can cater to advertisers’ various needs at different stages of marketing.
Leju’s proprietary advertising database, Leju Cloud Eye, will serve as the foundation for the new products and will combine data from Tencent and Weibo to create target customer profiles and provide customised marketing solutions for advertisers. Moreover, Leju will leverage Focus Media’s national advertising network including flat-panel digital displays placed in high-traffic areas of residential and office buildings to enhance advertising effectiveness and coverage.
Leju’s CEO Geoffrey He said he welcomed the partnerships.
“I am very excited about the partnerships with Tencent, Weibo and Focus Media,”he said.
“Product innovation and expanding partnerships have always been a key part of our growth strategy.
“Our in-depth collaboration with these partners will enable us to provide our clients with customized marketing solutions with greater precision and better validity. This marks a new milestone in our mobile advertising strategy.”