Chinese online-to-offline real estate company Leju Holdings is holding its mobile marketing event ‘Home Promotion on Mobile’ for the third consecutive year.
The month-long Home Promotion on Mobile event covers 57 cities across China with over 500 real estate developers and home furnishing supplier partners involved.
Leju says the event aims to provide a one-stop search experience for homebuyers, from initial online information to offline site visits and purchases, as well as home renovating and decorating services.
It also offers developers an integrated mobile-based marketing solution through comprehensive advertising and project-specific customer targeting.
This year’s Home Promotion on Mobile event will again leverage Leju’s multi-platform mobile resources, including Weixin, Weibo, Leju Mobile on browser and Leju’s app, Leju Home Purchase.
The platform has been upgraded with new products, such as virtual-reality (VR) home tours and private car site visits, to offer more convenience to homebuyers.
It also includes multiple interactive games centered on hot interest topics such as the ongoing UEFA Euro 2016 football championship to attract new users.
Leju CEO Geoffrey He says ‘Home Promotion on Mobile’ has become one of the industry’s flagship events, with the past two campaigns attracting over 100 million users from across China.
“We look forward to connecting even more homebuyers and developers during this year’s promotion,” He says.
“Through our all-mobile platform, we offer fun prizes and additional channels for homebuyers to search and visit the projects that interest them.”
Leju Holdings Limited is a leading online-to-offline real estate services provider in China, offering real estate e-commerce, online advertising and online listing services.
Leju’s integrated online platform comprises various mobile applications along with local websites covering more than 260 cities, enhanced by complementary offline services to facilitate residential property transactions.
In addition to the Company’s own websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic partnership with Tencent Holdings Limited.