Recently LinkedIn added 19 more integrations and three new categories — Marketing Analytics, Audience Management and Media Buying — to its three-year-old Marketing Partner program.
The Marketing Analytics partners integrated with LinkedIn’s Marketing Analytics APIs include Bizible, DashThis, Datorama, Hootsuite, Nugit, SocialBakers and Falcon.io.
These are the three new partner categories and how they can help users target the right audiences, drive better insights and help improve the ROI of their campaigns on LinkedIn.
- Media Buying – LinkedIn’s Media Buying partners offer managed services that users can leverage to save time and boost LinkedIn ad campaign performance. LinkedIn added AdParlor, B2Linked and SocialCode to the program as its first three partners in this category.
- Marketing Analytics – The Marketing Analytics category includes seven new partners: Bizible, DashThis, Datorama, Hootsuite, Nugit, SocialBakers and Falcon.io. Each partner has integrated with LinkedIn’s Marketing Analytics APIs, allowing users to access powerful campaign performance insights directly from their platforms.
- Audience Management – New Audience Management partners offer technologies that help users target their contacts through LinkedIn Matched Audiences and manage contacts generated through LinkedIn Lead Gen Forms to boost ABM performance. Added also, are data management solutions Acxiom and LiveRamp, marketing automation platforms Oracle Eloqua and Marketo, CRM Microsoft Dynamics, and systems integrators Driftrock and Zapier as new partners to this category. Integrated with LinkedIn’s Audience Management API, these partners allow more effective targeting and management of audiences on LinkedIn.
The expansion also includes the addition of two new Asia Pacific-based partners to LinkedIn’s Content Marketing partner category, FrogIdeas and Text100, providing customers in India, Singapore, Hong Kong and Australia with more third party options for creating and managing their content on LinkedIn.