Mark Conner has has joined LotLinx in the role of Senior Vice President, Channel Strategy. Formerly with Lithia Motor Group, Conner has a proven track record in dealership marketing, and will lead major initiatives to expand the company’s presence in the car dealer market.
The newly created position will tap into Conner’s deep understanding of how car dealers drive ROI, and help LotLinx customers eliminate ad waste while improving inventory turn. Mark will also lead all efforts to serve larger dealer groups given his expertise in understanding how to scale best practices across a multi-rooftop dealer group.
During his tenure at Lithia Motors, which ranked #4 on Automotive News‘ list of 150 dealership groups in the US, Mark managed a team of 60 marketers that delivered cost-efficient solutions for the Fortune 500 company. Mark’s efforts significantly impacted Lithia’s marketing approach, and was a vital driver in Lithia’s ability to double its store footprint over the past seven years.
“Under Mark’s long and skillful leadership as AVP of Marketing, Lithia grew to be the highest performing publicly traded dealership group in the US,” said Len Short, founder of LotLinx. “I’m confident Mark will be a tremendous asset toward the growth of our award-winning product suite of technologies. He is an auto marketing maven, bringing a deep knowledge and passion for the retail car business that will add significantly to our ‘dealer-first’ operating mission.”
This announcement marks another significant milestone for LotLinx, whose solutions enable auto dealers to maximize inventory turn while minimizing wasted ad spend. In addition, LotLinx is currently taking its message of digital efficiency and the importance of measuring shopper engagement to local markets, as sponsor of the seven-city Automotive Engagement Conference. Earlier this year, LotLinx launched the LotLinx TURN platform, a marketing solution that empowers dealers to focus digital marketing initiatives on specific inventory, rather than relying on “trickle-down” efforts.
LotLinx is an award-winning digital retailing technology company, developed specifically to advantage automotive dealers and the agencies that work with them. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste.