Lyft recently announced the purchase of two companies, Data Score and YesGraph, to focus on expansion, and bring on more drivers. DataScore specializes in customer acquisition and retention, and YesGraph works on customer referral programs.
DataScore CEO and co-founder Monica Ohara said in a statement, “We feel that together, we can build a growth organization to rapidly help improve transportation in cities across the US.”
Currently Lyft is in a race with rival ride-hailing giant, Uber, and by the looks of it, Lyft is finally catching up. Uber is still without a CEO and it has been plagued by scandals over the last few months, making Lyft look like the “good guy” in the industry, and paving the way for growth. This year Lyft has launched in 160 new cities and is available in more than 300 cities across the U.S.
Key to the competition between the two companies is increasing its number of drivers, as this would then equate more passengers as well. The team behind DataScore will be tasked with helping scale the Lyft’s growth by attracting and retaining drivers and passengers. YesGraph’s team will focus on expanding Lyft’s driver referral program, which gives existing drivers bonuses if they bring on new drivers.
“We’ve been obsessed with social referrals for years, and we can’t wait to help the Lyft driver community,” YesGraph founder and CEO Ivan Kirgin said.