Shopping for a property can be time consuming, no matter where it takes place. Recently, Indian property portal Makaan.com conducted a research, which addressed this issue. According to Makaan’s study, first time home buyers in India spend between three to eight months in the search process (search time varies from one city to another).
It appears that buyers initially conduct a somewhat generic, or broad search, so to get an idea of the market, but as time progresses their criteria becomes more specific and focused. Recognising the need for a more specific search option, the property portal has just rolled out the ‘Advanced Search’ feature on its website.
The advance search offers over 10 parameters (as against four in the basic search) including property type, budget, city, location, age of construction, amenities, listed by, new or resale property etc. These options are tailor made to make the property search faster and sharper for buyers with specific buying criteria.
Commenting on the development, Aditya Verma, CEO, Makaan.com said, “The advance search feature was conceptualised post our recent research to cater to the requirements of buyers who have been in the market for some time and have firmed-up their requirements. It will be beneficial for the second or third time home buyers as well.”