The online marketing and technology solutions company, for real estate professionals, Market Leader, has expanded and revamped its HouseValues.com product.
The new HouseValues.com offers real estate professionals with exclusive territories, a guaranteed number of seller leads every month, and access to an integrated version of the company’s award-winning Market Leader Professional — a comprehensive CRM and marketing platform — to help them convert these prospects into clients and grow their overall business.
“At Market Leader, we are continually investing to help our customers stand out and be successful, and these enhancements to HouseValues.com are just the latest example of that,” said Ian Morris, CEO Market Leader. “We’re seeing strong demand from serious prospective sellers for timely and accurate information about their home. Our real estate professional customers are eager to provide their expertise, and in turn get the opportunity to win new clients.”
HouseValues.com provides local real estate professionals with exclusive access to the prospective sellers they covet, a very different approach from that used by other companies who forward consumer requests to many agents at the same time. This exclusive approach is optimal for agent and consumer alike because it provides consumers with the real information they seek from one local professional while that agent has an exclusive opportunity to use their expertise to earn a new client.
“The exclusivity of my territory and of each consumer request is key,” said Kevin Klowe, associate broker at RE/MAX Elite in Albuquerque, NM. “I’m not competing with other agents to respond to a consumer request. I’m positioned as the exclusive expert in my area, which is a huge advantage in converting leads into listings and closed business.”
Both long-time and new HouseValues.com customers are already utilizing the product to rapidly win listings and grow their business as the housing market rebounds in many markets across the country.
“We are approaching $20 million dollars in sales for the year, and 90 percent of those deals are from our HouseValues.com exclusive territories,” said Stacey Dancey, who works with Surterre Properties in Newport Beach, Calif, and has been a customer of HouseValues.com for more than ten years.
In addition to exclusive home seller leads and the new lead guarantee, HouseValues.com customers also get complete access to Market Leader Professional, which includes comprehensive customer relationship management (CRM) tools, thousands of marketing campaigns and templates, exclusive success coaching and much more. All of this is provided to HouseValues.com customers in one integrated solution designed to help them grow and manage their business.