Marketing Solutions Launched for Riviera

Gordana Davila

November 15, 2012

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Riviera Property Network (RPN) has announced the introduction of a new service for home owners throughout the French Riviera. Property Marketing Solutions has been created to give control of the representation of home owners’ properties. Comprising specially-produced bespoke marketing materials, Property Marketing Solutions is the most effective way to promote the sale of your home to an international market.

Chris Maughan, CEO, RPN, said, “We identified that many home owners are unsure as to which agent should oversee the sale of their property; people don’t want to spend time preparing with several agents or are hesitant to sign an exclusive mandate to get the best service from one real estate agent” Maughan continues, “RPN’s new marketing solution alleviates all that hassle and gives control of the marketing to the home owners whilst being able to reach a multitude of real estate agents in the region and across the globe”.

Market trends reinforce that sentiment, demonstrating that more and more home owners are choosing to try and sell their home via self-produced websites. But is a website enough to reach your potential buyer? The world is not waiting for another website so how do you effectively stand out from the crowd? In today’s world of the internet, to build a semi decent SEO takes time and is an indefinite cost. Usually for search engines to ‘trust’ a website takes about a year, so is this really an effective sole solution?

RPN thinks not. One of the unique aspects of Property Marketing Solutions is that there is no predetermined package. Each solution is custom-made to suit the individual, budget and property. RPN will come to your house, host a discovery meeting and actually unearth what you want and what needs to be done. A recommendation is then compiled based on your time frame, value of the property, location of the potential buyers so the home owners have a fixed cost against a set of deliverables. Moreover they have full approval over all material produced by RPN before it is sent out to RPN’s network.

Maughan affirms, “RPN doesn’t sell houses, real agents do. RPN markets properties. We marry home owners through our extensive network of over 1500 real estate agents throughout the region and over 160 international search agents worldwide to countries such as China, Hong Kong, Singapore, Dubai, Moscow, USA, United Kingdom and northern Europe”, continuing further, “RPN believes that the benefits of each property has to be discovered and promoted. It’s not just about stats and figures. To represent a house properly you have to really understand the features and only those that have lived in a property can share this with you.”

RPN’s new Property Marketing Solutions in essence juxtaposes the creativity of a professional advertising agency with experience and expertise of a real estate agent. Through the introduction of this new service, RPN intends to bring a new level of professionalism and approach to how properties are marketed on the French Riviera.

Emma Jones, Sales & Marketing Director, RPN adds, “Property Marketing Solutions is not just about gathering stats, taking photographs and measuring rooms. RPN delivers creative solutions based on information with a recommended strategy on where to reach potential buyers whether it be through the RPN network or placing advertisements in international luxury publications to reach expats who live overseas”, Jones continues, “Through my experience working with leading developments in Dubai and the Middle East, I’ve learnt that property is about emotion. RPN intends to create a story about each property to sell the dream in a professional, well-thought through, structured manner. We need to remind the world about the lifestyle element of the Cote d’Azur. There are so many places globally that offer a quality lifestyle in the sun, but France offers a securer marketplace for investment. We just need to reach the right people and RPN has the network and skill set to achieve this. We need the buyers to fall in love with our properties and our region again”.

Property Marketing Solutions is an exciting, innovative service for home owners in the French Riviera. The marketing suite may include but is not limited to:

  • Professional photographs
  • 2D floor plans
  • 3D renders
  • Location maps
  • PDF brochure
  • Printed brochures
  • Listing on RPN Property Portal
  • Property Spot on RPN Property Portal
  • Dissemination to RPN real estate agent database
  • Professional online evaluation with two estimates provided
  • Organising the diagnostic report
  • Professional fly through film of your property
  • Website with domain name
  • Open day event

Since RPNs inception two years ago, RPN has grown to become one of the leading specialist property portals for the French Riviera with over 13000 visitors per month and a database of 2000 potential buyers. RPN has a progressive thinking, innovative, out-of-the-box attitude to the property market and Property Marketing Solutions furthers this approach and this is why RPN has developed the extensive network both regionally and internationally.

French Riviera1

Gordana Davila

November 15, 2012

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.